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In this article, I’ll be demonstrating how to make them.NB as the title suggests, this will be a basic guide, focusing on the easiest techniques to help you get started in the world of GIF creation.
Go to Window Timeline to open the timeline window at the bottom of the screen. Click on the small button on the top right hand side of the timeline window and select ‘Make Frames From Layers’. You can add text/logo elements to the end of your video animations, if necessary, by following the steps from the ‘Text-only GIFs’ tutorial above.Once you are happy with the preview on the left hand side, click ‘Save…’ and name your file. For this section, I will be using a set of images from i Stock as an example. Open a new file in Photoshop, with the dimensions required. Select the images from your computer folder and open them in Photoshop, so they appear in separate tabs along the top toolbar, alongside the blank file you just created. Drag your images onto the blank file in the order you would like them to appear. Using the rulers around the edge of the work area, click and drag two guides across your canvas until you find the centre. Select the top right icon on the Timeline window and click ‘Make Frames From Layers’.Place them in the centre of the file with plenty of room around the edges. If you cannot see the rulers, go to View Rulers and they should appear. Align each image to the centre, according to where your two guides meet. Click on ‘Window’ from the top toolbar and select ‘Timeline’ to make the timeline tab appear at the bottom of the screen. All of your layers should now appear in the timeline. In order to make this short animation loop, I will need to duplicate the first, second and third frames and add them to the end of the timeline, so that it looks symmetrical at a glance.If you’re working in a smaller company or start-up, you may not have considered generating branded GIFs as part of your content marketing strategy.
At Festival of Marketing 2018, Rachel Zalta, Head of Research and Insights at Taboola, spoke about decoding the psychology of video and moving image within content marketing.
Select the ‘T’ button on the left hand side and choose a font relevant to your brand. Right click on the text layer and click on ‘rasterize type’. Now we can create more text layers for our GIF using the same method.