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It focuses less on establishing a common ground before physically seeing each other.
It now beats conventional dating methods like pub and bar meetups and is second only to friends and family matchmaking.
At the same time, they now have improved access to ICTs.
The combination of globalization, ICTs and the personal, emotional, and intimate have led to the growth of online dating. And while religion-based niche dating sites and chat rooms exist, religion provided a kind of barrier from unconventional ideas including online dating.
Consumers of internet dating services were long ago labelled as desperate and even social failures.
Today, people from all sorts of backgrounds and across all ages are looking at online dating as an acceptable and even reliable option for finding their partners.The growth in the number of users has been fuelled by: Australia, just like the rest of the world, has been experiencing a steady increase in the number of internet users over the last two decades.