POF began and ran for many years as a completely free online dating site.
Markus recently sold the company in 2015 and Plenty Of Fish is now run by completely new management. Many POF members do not realize that Plenty Of Fish has new owners, but they do know all about the "free" model slowly transitioning into a "paid" model.
Markus Frind, the founder of Plenty Of Fish, was the owner of the company from when it launched in 2003 up until 2015.
Anyone familiar with Plenty of Fish have probably heard of him and his dedication to offering a free dating service for everyone. Markus sold the company to Match Group, which is a massive company that owns a huge number of online dating sites, including OKCupid, Match.com, Tinder, Chemistry, Our Time, Meetic, Singles Net, Date Hookup and many other big name dating brands.
It was one of the first and has been around for well over a decade, and has (or had) the most members of any other site.
What made this site so popular is that they prided themselves in offering a completely 100% free dating service, which was very attractive.
With all the major dating sites being acquired by a single company, there are fewer and fewer free sites out there.
Those free sites that were acquired, are slowly turning into paid sites.
This includes the ability to search for members based on usernames, and anyone can search for single men and women without registration and without being required to sign up. We have a dedicated UK support Team there to help you We utilise award winning software to safeguard you online*Free introductory messaging not available in Naughty Pond - We want your dating experience with us to be the best.